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¡Þ ä¿ëÁ÷¹«: Product Marketing Manager(Product Marketing & Commercialization)
¡Ø ±¹¹®À̷¼(÷ºÎ¾ç½Ä), ¿µ¹®À̷¼(ÀÚÀ¯¾ç½Ä)
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¡¼Interface Between Central Product Management and Local Markets¡½
- Act as the primary product marketing contact for the country organization
- Translate centrally defined product strategies, roadmaps, and value propositions into local market context
- Collect and structure market, customer, and competitive feedback and channel it back to central Product Management
¡¼Product Positioning & Messaging (Local Market)¡½
- Adapt global product positioning and messaging frameworks to local customer needs and market dynamics
- Ensure consistent, compliant, and differentiated product communication across the country
- Clearly articulate product value propositions, use cases, and benefits for local target segments
¡¼Go-to-Market & Product Launch Execution¡½
- Drive local execution of centrally planned product launches
- Align launch activities with local Sales and Marketing teams
- Ensure readiness of the country organization at launch (materials, training, messaging)
¡¼Sales Enablement & Commercial Support¡½
- Develop and localize sales enablement tools (presentations, value stories, battle cards, FAQs)
- Train and support local Sales teams on product positioning and competitive differentiation
- Act as a sparring partner for Sales on key sales opportunities, tenders, and customer conversations
¡¼Cross-Functional Collaboration¡½
- Work closely with Marketing to align campaigns, content, and priorities
- Coordinate with other country Product Marketing Managers to share best practices and insights
- Ensure feedback loops between local execution and central strategy
¡Ý ÇʼöÁ¶°Ç
- University degree in Engineering, Business Administration, or a comparable field.
- 4+ years of experience in Product Marketing and Commercialization
- Experience in the B2B industrial material business
- Experience with industrial connectivity, cables, industrial applications, transportation, energy, or related markets is highly desirable.
- Ability to work in international and matrix organizations.
- Excellent stakeholder management and influencing skills.
- Fluent English communication skills; additional languages are an asset.
- Willingness to travel internationally.
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