KOREA HR BANK INC.

¹®ÀÇÇϱâ


÷ºÎÆÄÀÏ

º»¹®

[¿Ü±¹°è][±Û·Î¹ú±â¾÷_Product Marketing Manager_¼ÛÆÄ_¼­¿ï_HRBANK]
°æ·ÂÀÚ
ä¿ëÁß
2026-09-04
ä¿ë½Ã±îÁö

¡Þ ä¿ëÁ÷¹«: Product Marketing Manager(Product Marketing & Commercialization)
    ¡Ø ±¹¹®À̷¼­(÷ºÎ¾ç½Ä), ¿µ¹®À̷¼­(ÀÚÀ¯¾ç½Ä)

¡Ý ¾÷¹«³»¿ë
¡¼Interface Between Central Product Management and Local Markets¡½
   - Act as the primary product marketing contact for the country organization
   - Translate centrally defined product strategies, roadmaps, and value propositions into local market context
   - Collect and structure market, customer, and competitive feedback and channel it back to central Product Management

¡¼Product Positioning & Messaging (Local Market)¡½
   - Adapt global product positioning and messaging frameworks to local customer needs and market dynamics
   - Ensure consistent, compliant, and differentiated product communication across the country
  - Clearly articulate product value propositions, use cases, and benefits for local target segments

¡¼Go-to-Market & Product Launch Execution¡½
   - Drive local execution of centrally planned product launches
   - Align launch activities with local Sales and Marketing teams
   - Ensure readiness of the country organization at launch (materials, training, messaging)

¡¼Sales Enablement & Commercial Support¡½
   - Develop and localize sales enablement tools (presentations, value stories, battle cards, FAQs)
   - Train and support local Sales teams on product positioning and competitive differentiation
   - Act as a sparring partner for Sales on key sales opportunities, tenders, and customer conversations

¡¼Cross-Functional Collaboration¡½
   - Work closely with Marketing to align campaigns, content, and priorities
   - Coordinate with other country Product Marketing Managers to share best practices and insights
   - Ensure feedback loops between local execution and central strategy

¡Ý ÇʼöÁ¶°Ç
   - University degree in Engineering, Business Administration, or a comparable field.
   - 4+ years of experience in Product Marketing and Commercialization
   - Experience in the B2B industrial material business
   - Experience with industrial connectivity, cables, industrial applications, transportation, energy, or related markets is highly desirable.
   - Ability to work in international and matrix organizations.
   - Excellent stakeholder management and influencing skills.
   - Fluent English communication skills; additional languages are an asset.
   - Willingness to travel internationally.

¡Ý ¿ì´ë»çÇ×
  - ±Û·Î¹ú/¿Ü±¹°è ±â¾÷ ÀçÁ÷ °æ·Â ¿ì´ë
  - B2B ¾÷°è °æ·Â ¿ì´ë
  - Àü±â, ÀüÀÚ, ÄÄÇ»ÅÍ °øÇÐ Àü°ø ¿ì´ë
  - 2Á¾ º¸Åë ÀÌ»ó ¿îÀü¸éÇã ¼ÒÁöÀÚ

¡Ý ä¿ëÀýÂ÷: ¼­·ùÁö¿ø > 1Â÷¸éÁ¢ > 2Â÷¸éÁ¢ > ÃÖÁ¾ÇÕ°Ý

̵̧ 0

´ñ±Û¸ñ·Ï

µî·ÏµÈ ´ñ±ÛÀÌ ¾ø½À´Ï´Ù.